REPRESENTATION OF GENDER STEREOTYPES IN INDIAN ADVERTISEMENTS: AN ANALYSIS ON ARIEL’S #SHARETHELOAD CAMPAIGN

Advertisement is a marketing tool that influences customers to purchase goods and services from companies. The advertisements do this successfully by presenting the product/services in an attractive manner. In doing this, propagate certain social, cultural, ideological value systems within society. Most of time, act dependent on market space. Directly or indirectly inculcate right wrong thoughts beliefs mind customers.Gender representation crucial as it tends stereotype gender roles. Marketing advertisement India has become increasingly focused roles, family hierarchy, traditional marriage practices. Gender stereotypes are not new, they especially visible when looking back at decades-old commercials. These depictions men women even carried over into digital age. paper aims discuss Indian Ariel challenges stereotyping context. advertisement's message unique break away conventional approach typically used advertisements.